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The Ghost Of John

IT WAS VERY UPLIFTING TO MY DAY.

An Inroduction To Schweitzer

Heartbreaking

Intruiging

Gets the job done, but not in the best way possible.The reason I did NOT like this book, though, is because of two reasons:
The first reason is that it portrays the parents as immature as children, too paranoid to tell their kids the real way that babies are made. So instead they come up with all these crazy stories (virtually every old wives tale concerning the matter) that they tell their kids. Then the kids, acting more like the adults their parents should be, make an undetailed diagram using childish words decribing reproduction. It's as if the kids think that the parents, after having babies, don't know what it really is. Well, of COURSE the parents know, they, after all HAD the kids, for gods sake!!!!
The second thing I don't like, I already mentioned. The undetailed drawings that the kids did of the reproduction cycle, is too, well, UNDETAILED. If you want your kids to learn about "making babies" at least you should show some better diagrams! For instance, it shows a three edged mound where the man's oragans should be, and a half circle where the woman's should be!!! It also uses childish words like "tube" "seed pod" and "seeds". This is supposed to teach children about how babies are made and it doesn't even have the right termology and diagrams!!! I think that the best way to teach your children about reproduction is if you tell them yourself, or get a more informative, detalied book and read to them or have them read it.
funny, silly supplement for introduction to reproduction
Don't JUST hand over the book...HOWEVER, I do not think it's as horrible as the other reviewers said. They may be educators, but I'm a parent, and I thought this book was a great gateway to discussion for me and my 6 year old child.
Children see REAL people in more graphic situations on TV commercials or shows before you can change the channel. Surely a cartoon of stick people isn't THAT offensive. (I dont' think kids should be taught about sex at their elementary school anyway. that's my job- I'M THE PARENT.)
If you are ready to really explain what they are reading/seeing then this is a good book for parents of younger kids who want to know more then just "daddy and mommy decided we were ready for a baby".


A Dangerous generalization
American Hollow
Tell it like it is.

Lots of Caveats...The authors' calculation of value does not include the indirect results of the customer's patronage. Will their buying habits influence others, such as their children, to remain loyal to the brand? Will their recommendations influence others to buy? This whole chain of reasoning appears absent from the text -- a puzzling omission since the importance of referrals as a positive influence in affecting sales has been known for eons.
Similarly, the authors are strangely absent with regards to providng value and quality across all products and services, not just those offering the most attractive "customer value". It should be remembered that today's carpenter, may be tomorrow's subcontractor and then may be a future home builder. By selecting and focusing only on select groups, the company's performance may be viewed by such a customer as inconsistent or spotty. Indeed, such a customer may very well ask themselves, "Will I be in the next group slighted because I'm viewed as 'low value'?" (NOTE: This is not to say that differing services can be provided to different types, levels or classes of customers. On the contrary, to fail to offer this would be foolish. Companies can, however, offer customers the *choice*, and not pre-ordain their fates, esp. when such a fate is dictated by such an abstraction.)
Relying on a highy volatile measure such as "customer value" is inherently very, very risky and one wonders if the recurrent churning of those calculations would, in fact, yield meaningful results in a fast-paced business environment.
Not bad!After reading this book, you will know what is the customer relationship model, that is the value compass and foundation of customer connection strategy.
I do agree that the author did present the book in an academic way which is quite bored. For the value compass, it is a complicated model and it is not easy to be understood. However, I remember that the author did distinguish the difference among the product manager, process manager and the network manager, this part is quite good and clear.
Also the author did explain the customer equity by using the equation, it¡¦s quite good and impressed.
Generally, I think you can learn something from this book, for example, we know that we need to create long term relationship with our customers and the critical success factor for running a business is to create value to the customers but not to reduce cost for the business.
Where are your company in the ¡§customer relationship¡¨?I think that it is important for the company to understand that ¡§reduce cost¡¨ is not the most important element to achieve success. Instead, company should put effort on creating value in order to achieve goal. And we have already known that the cost of retaining customer is much lower than the cost of acquiring new customers. So, why look for new customers, when you can improve the ones you¡¦ve already got?
Customer satisfaction is one of the elements of retaining customers. And customer satisfaction can be done by ¡§creating value¡¨. This book introduced you with ¡§The Value Compass¡¨ which provided you a great tool to create value and thus build up long-term customer relationship.
With the help of ¡§The Value Compass¡¨, company can position itself among different dimensions of relationship value. After know ¡§where you are¡¨, company should decide ¡§where are you going to be¡¨, according to ¡§The Value Compass¡¨. Then the company can achieve the target position by prepare customer connection strategy, which has discussed by this book.
So, if you are in the management level of your company, if you want your company to create value to the customers in order to build long-term customers relationship, you may read this book to achieve your goal more efficiently and effectively.


Worst Math-Statistics Book Ever written
Inadequate introduction to mathematical statisticsAvoid this book like the plague if you're a beginner in statistics. It'll turn you off to the subject!
Don't believe the bad reviews of this book

Only book I have returned to Amazon so far...
Great book if combined with a "how-to" guide
I've borrowed this book from the library 4 times